What are we aiming to achieve?
Every component of our programs is designed
to trigger a specific action that will benefit patients and their healthcare providers in some useful way.
Regular research enables us
to design content that will achieve the desired goals while helping to improve and refine our approach.
How do we motivate patients to act?
Overcoming ambivalence without creating anxiety
– it’s about knowing how tap into, and cultivate, motivation.
The evolving developments in behavioural science
guide us in developing content that will motivate even the most reticent patients.